The Food Through Generations
Each generation likes to claim something as their own and Millennials are no different. Be that flares or mini disc players, it usually revolves around fashion or music. Baby Boomers like to think their generation are responsible for the best rock music era ever. Whereas Generation X proudly takes ownership of the finest music period ever seen/heard, the Pop years of the 90s. (What a time to be alive!)
But what about food? The culture of food has always had economic, political and social connotations, just like fashion and music have. If we think back to the Second World War, Dig for Victory campaigns and education on healthy eating with minimal supplies meant that against all odds. With this the UK emerged from the war healthier than ever before. The sharing what little you had and waste not want not mentality had instilled a healthy home cooking and zero waste ethos in everyone.
Since then, as the home cooks (usually the women) have gone out to work, socioeconomic situations have changed. More importantly, technology has taken over. Convenience has gradually become the dish of the day. And we’re not just talking microwave meals…
How the Millennials Are Eating
It’s thought that the purchasing power of the Millennials is set to take over that of the Baby Boomers soon. Millennials are (loosely) defined as those born between 1981 and the mid-noughties and Baby Boomers as those born between 1946 and 1964. This means that Millennials’ trends are here to stay.
And Millennials are purchasing convenience. Lots of it. Millennials are the group most likely to eat out rather than eat a meal prepared at home. And although Millennials are working fewer hours than their parents did (and still do) and therefore have more time on their hands, they’re also the bunch least likely to cook.
As ever, businesses are adapting to the needs of their biggest groups of customers, meaning that more and more restaurants, cafes and fast food outlets are catering, quite literally, for convenience. With the advent of meal delivery, ingredients boxes and home chef/food experience services, anyone can have restaurant quality meals at home.
We’re also seeing the advent of fancier, and healthier supermarket ready meals. Whereas a pot noodle from the back of the cupboard was a student staple. Now it’s more likely to be a gourmet, freshly prepared oven-ready lentil spag bowl. And with a short shelf life and no preservatives.
Healthier food is the key here. For the Millennials are also more conscious of eating more healthily than other generations. Furthermore, Millennials are adopting a plant-based diet. The demand for fresh, local, organic, artisan and minimal waste foods is surging. And we can thank our 20 and 30 somethings. As is small batch, locally brewed or distilled alcohol.
This is the generation of the well-informed individual. Instagram stars and forward thinking nutritionists now tell us things differently. No longer are we told that meat and two veg constitutes a healthy meal. Hence, it stands to reason that our food culture is now underpinned by the health and convenience that Millennials want.
What The Future Holds
Trends are always dictated by the younger generations. And we for one am relishing all this fresh, healthy, ethical and sustainable food. What’s next, we wonder? With Generation Z hot on the Millennials heels, who knows, but we can’t wait to find out.
At AmoChef, we focus on giving access to everyone to adventure and discover new cultures through food. Therefore, convenience increases, as well as allows for tailored healthier meals.